Jan 12
15
Taiwan Election Analysis
As most if not all of you have heard by now, yesterday Ma Ying-jeou was re-elected President of the Republic of China (Taiwan) with 51.6 percent of the vote. Tsai Ing-wen had a total of 45.6% while third party candidate James Soong Chu-yu ended up with a mere 2.7%.
So what happened? How did Ma squeak this one out? I had picked Tsai to barely edge Ma but an unexpected factor came into play that speaks well of the Taiwanese electorate.
1) Soong was projected at various stages of the race to pull in between 8-11% of the vote. If he had hit 10% or more, Tsai most likely would have won. Whenever a person supports a 3rd party candidate that has no chance of winning, they are really voting for the candidate they would least like to see win. It’s an emotional rather than a rational decision and in this election, the pan-Blue vote went with their rational side and voted Ma. Soong’s political career is over; he has alienated the winning party who doesn’t need or even now want his support.
2) There’s an old saying in politics that people hate to change so that is why an incumbent always has an edge. The challenger has to give the undecided a positive reason to vote for them, a vision for the future that captures the imagination. Unlike Ma, Tsai is not a charismatic person and her main issue was the disparity between rich and poor, the haves and the have nots. This issue was not enough to push the undecided vote her way. She needed to separate herself further from Ma’s campaign stands and she was either unable or unwilling to do so.
3) The economy wasn’t bad enough to sway the vote. Though Taiwan has suffered from lowered exports, it wasn’t really Ma’s fault and he was able to convey this to the general public who, in the end, accepted his explanation. The other economic issues in the election weren’t bad enough of weren’t used adroitly enough by the Tsai campaign to have much traction with the voters.
The end result was that Taiwan had a peaceful, orderly, uncontroversial election that showed it is possible for Chinese culture to have a vibrant democracy. China might be happy and the USA might be happy with the results but that doesn’t matter to me. What matters to me is that the Taiwanese people are happy with the state of their democracy and the maturing of their political system. The people have spoken!
